Welcome to another installation of Prime Cuts, a series whereby MORPRIME Industries™ break down a selection of anything from sneakers to games and models - giving you guys a crumb of insight into the loaf-ly (HA!) stuff we think about each day.
Long-gone are the Dassler Brother Shoe Factory days, Rudolf’s beloved brand is known for their bright and vibrant runners, whilst holding down a market with INDUSTRY STAPLES as you’ll learn in a moment’s time.
Puma’s RS (Running System) range was initially launched back in the 1980s, offering (then) FUTURISTIC styling combined with premium levels of comfort at an affordable price. However, over the last 30-or-so years, primitive silhouettes were re-jigged and stripped back to the essentials; focussing on lick and poise. The RS-0 does exactly what it says on the tin, drawing modern styling into legacy-lines.
Puma’s Mirage OG was nothing short of a lightweight, traditional runner with your classic ‘90’s flare that we all loved. This pair is most commonly seen playing host to a plush SUEDE and NYLON mesh upper, dashed sparingly with neon accents throughout.
Now, for the definition of BIG-HITTER - Puma’s SUEDE model. If you don’t know, you need to know. Soon after birth, the court sneaker became popular within NYC’s B-Boy circles, craved for its hefty rubber outsole and flexible upper. Thick laces too, let’s not be forgetting those!
As far as low-profile runners go, the Puma Inhale is certainly one of a vibrant option. Originally launched back in 2000, loud tooling and CELL technology made the Inhale incredibly difficult to ignore, especially in the Summer Melon and High Risk Red colourway pictured above.
Lastly, Puma’s Prevail OG leaned heavily on Trinomic developments, a trifecta said to follow three ‘running shoe laws’ - CUSHIONED impact, flexible, fast REBOUND and traction STABILITY. Puma stuck by that ‘89 trio when re-releasing the Prevail in 2016, giving their loyal fanbase a close representation to the original.
