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An Exploration into Athletics Footwear
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An Exploration into Athletics Footwear
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Another decade, another anniversary, but have New Balance changed the 991?

March 16, 2021

Time for some exotica to SPRUCE up your scrolling habits, a numerically low installation in NB’s COVETED 99x series donning infinitely gracious grey and dark navy blue from heel-cup to toe. BUT, colourway aside Flimby’s iconic 991 carried a prestigious crown once it took to the stage in 2001, hopping on a direct flight to the centre of Apple founder STEVE JOBS’ seasonal footwear rotation - a man who relentlessly slipped them on for a number of years.

New Balance have pushed the boat out further with every 99x instalment, dating back to 1982’s 990v1. Who would have thought Terry Heckler’s slanted ‘N’ logo would carry such weight going forwards?

It’s no secret that Morprime Industries™ team are avid fans of most sneakers churned out by Boston’s homegrown @newbalance brand, and this year we’re celebrating two whole decades of the 991 thus requesting for your valued opinion to be voiced... is there a colourway or collaboration that tops your sneaker leaderboard? Let us know below!

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