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REPORTS:

This secluded and secure area plays host to our long-form content and artwork for progressive and generational reference.

Here you will experience uncompressed and finalised files in tandem with intricately researched writing across a range of subjects. On occasion, exclusive content shall be produced exclsively for REPORTS.


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MORPRIME Industries™ Picks of the Month: June 2024
Jul 5, 2024
MORPRIME Industries™ Picks of the Month: June 2024
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MORPRIME Industries™ Picks of the Month: November 2023
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MORPRIME Industries™ Picks of the Month: November 2023
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MORPRIME Industries™ Picks of the Month: October '23
Nov 9, 2023
MORPRIME Industries™ Picks of the Month: October '23
Nov 9, 2023
Nov 9, 2023
An Exploration into Athletics Footwear
Nov 9, 2023
An Exploration into Athletics Footwear
Nov 9, 2023
Nov 9, 2023
MORPRIME Industries™ Picks of the Month: September '23
Oct 2, 2023
MORPRIME Industries™ Picks of the Month: September '23
Oct 2, 2023
Oct 2, 2023
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2020's take on 1989, Aime Leon Dore holds no punches

March 16, 2021

It’s no secret that Teddy Santis is quite the basketball fan, and of course there’s no questioning his 2020 Aime Leon Dore interpretation of New Balance’s P550 Basketball Oxford sneaker being accepted with open-industry arms. So, what makes this iteration so fantastically sought after?

We’ll start with a little background on ALD’s founder @teddysantis; he’s a Greek-born, Queen’s residing fashion aficionado who most famously received a blessing from German sports car manufacturers, @porsche, on restoration of his 1990 911 964 Carrera 4… the first time Stuttgart’s big-boys have given such recognition to a collaborative 911 restoration project. The car itself utilised materials seen within ALD’s 2020 collection; @LoroPianaOfficial houndstooth, @SchottNYC leather amongst other carefully sculpted details.

Social media took to the effortlessly off-centre aesthetic this pair upholds without breaking stride. Prior to release, mood-boards and influencers raved with relentless enthusiasm, forcing our eyes to absorb every inch of late-80’s goodness. You would have seen this sneaker prior to release date, you simply did NOT have a choice.

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