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This secluded and secure area plays host to our long-form content and artwork for progressive and generational reference.

Here you will experience uncompressed and finalised files in tandem with intricately researched writing across a range of subjects. On occasion, exclusive content shall be produced exclsively for REPORTS.


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Sporting elegancy from a half AIR, half CUSHLON hybrid

December 25, 2021

In 2013, the sneaker-verse celebrated an euphoric THREE decades lacing one’s feet with PEGASUS models both intro-and-extroverted visually - a sneaker emblematic of footwear’s technological progress.

Before delving into the topic trigger pictured, it’s important that we get to grips with each step this franchise took in becoming the everyday powerhouse we see today.


Swoosh Chairman, President and CEO Mark Parker was manager of advanced product design as well as directing the design concepts and engineering team at the time of Nike’s launch - therefore, he was credited as one of many innovators contributing towards this sneaker of two halves. Much like the mythological creature from which its name derives, the preliminary Pegasus sole unit was HALF-air as a bubbled-wedge in its heel dictates. Pegasus replaced Oregon’s original AIR WEDGE TRAINER tagline.

SO, we hear you ask - why focus on 2004’s installment ahead @gomofarah’s 2017 tribute, that turn of the century Sean McDowell designed Air Pegasus 2000 after it returned following a three year absence and flirted with freshly baked Bowerman Series product OR ‘97’s open window feature?

WELL, 2004 was the year we welcomed differing internal sculpting for typically male or female anatomical foot structures, ticking off diversity for what was first time spanning PEGASUS well-documented history. In an effort to make day-to-day life considerably more comfortable for women, the sneaker’s saddle was sculpted in an increasingly curvaceous manner whilst boosting levels of medial support. Oregon’s PEGASUS was ahead of its time, jumping into 2018 where CUSHLON foam redeemed momentum specifically engineered to fit female feet.

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