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REPORTS:

This secluded and secure area plays host to our long-form content and artwork for progressive and generational reference.

Here you will experience uncompressed and finalised files in tandem with intricately researched writing across a range of subjects. On occasion, exclusive content shall be produced exclsively for REPORTS.


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MORPRIME Industries™ Picks of the Month: June 2024
Jul 5, 2024
MORPRIME Industries™ Picks of the Month: June 2024
Jul 5, 2024
Jul 5, 2024
MORPRIME Industries™ Picks of the Month: May 2024
Jun 2, 2024
MORPRIME Industries™ Picks of the Month: May 2024
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MORPRIME Industries™ Picks of the Month: April 2024
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MORPRIME Industries™ Picks of the Month: April 2024
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MORPRIME Industries™ Picks of the Month: March 2024
Apr 6, 2024
MORPRIME Industries™ Picks of the Month: March 2024
Apr 6, 2024
Apr 6, 2024
MORPRIME Industries™ Picks of the Month: February 2024
Mar 6, 2024
MORPRIME Industries™ Picks of the Month: February 2024
Mar 6, 2024
Mar 6, 2024
MORPRIME Industries™ Picks of the Month: January 2024
Feb 3, 2024
MORPRIME Industries™ Picks of the Month: January 2024
Feb 3, 2024
Feb 3, 2024
MORPRIME Industries™ Picks of the Month: November 2023
Dec 10, 2023
MORPRIME Industries™ Picks of the Month: November 2023
Dec 10, 2023
Dec 10, 2023
MORPRIME Industries™ Picks of the Month: October '23
Nov 9, 2023
MORPRIME Industries™ Picks of the Month: October '23
Nov 9, 2023
Nov 9, 2023
An Exploration into Athletics Footwear
Nov 9, 2023
An Exploration into Athletics Footwear
Nov 9, 2023
Nov 9, 2023
MORPRIME Industries™ Picks of the Month: September '23
Oct 2, 2023
MORPRIME Industries™ Picks of the Month: September '23
Oct 2, 2023
Oct 2, 2023

Basketball heritage, without the crumble

December 23, 2021

At MORPRIME Industries™ we are once again praising the work of Oregon’s notorious sneaker-tect - Mr Tinker Hatfield. This is the man we have to thank for Air Max models-a-plenty, Jordan silhouettes III through XV and topic of this evening’s account, ‘Sir Charles’’ Air Max2 CB ‘Road’.

As its name suggests, Charles Barkley debuted his amalgamation of elasticated straps and heel-residing 180 degree visible Air units in 1994; the season following a ‘93 NBA Finals defeat to MJ’s Chicago Bulls. With these on foot, Barkley’s SUNS went on to sweep Golden State’s Warriors in three straight games during first round playoffs, meeting Houston Rockets who proved too strong in the semi-final notching four games over Phoenix's three.

Drawing attention back to centre, this article of basketball greatness was a prime example of Nike’s ‘AIR SQUARED’ (Air Max2) marketing - a project that introduced an array of sneakers in line with the Air Max2 and Air Trainer Max2 to shelves.

Design lead at the time, Tracy Teague, recalled Barkley telling her team; “You don’t tell me how to play basketball and I won’t tell you how to design shoes.”

And that was it, the Nike Air Max2 CB was born.

← Sporting elegancy from a half AIR, half CUSHLON hybridWhen a shoe is this iconic, who needs a logo? →
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