Ultimately, the rise in BOOST popularity stemmed from two major influences; one sitting proudly upon that pedestal encrusted in celebrity endorsements of which we know all too well, and the other laden in previously untapped levels of sneaker comfort.
Before delving into adidas’ most recent instalment of BOOST royalty, here’s a dose of technological reinvention that turned the world over; in 2013, Three-stripes dragged performance footwear into its next chapter. Welcome, the EnergyBOOST.
This fitting name refers to the technology’s energy return in every stride, a process created so willingly by thousands of expanded particles placed right beneath your sole. BOOST itself is a product of the adidas Innovation Team (AIT) and Badische Anilin & Soda-Fabrik (BASF), a combination of contrasting theories behind soft and otherwise responsive cushioning.
Since hitting store shelves for the first time back in February of 2015, the UltraBOOST has been updated and developed on a near-annual basis. This time around, the ‘21 graces us with:
A brand new Torsion System providing a more responsive run, due to under-forefoot compound being 15% stiffer.
6% more BOOST, explaining why this Thermoplastic Polyurethane sole unit looks somewhat more… BOOSTY.
In recent months, adidas have started to pull out all the stops in terms of material recycling - everything from tag strings to sole units! Their UB’21 takes its place on Three-Stripes’ Primeblue mantel; each pair dons a 50% recycled upper with textile raising the bar to 75% recycled yarn. Parley Ocean Plastic, does the name sound familiar?
What do you think of 2021’s UltraBOOST option? Will you be grabbing a pair for your next run, considering its tribute to the OG? Let us know below!
