MORPRIME Industries™ Picks of the Month: May '23

Now that the MORPRIME Industries™ engine is firing on all cylinders again, it's only fair we treat you all to another monthly round-up of footwear, fashion, and funky things. We've seen some scorching heat in May, and we don't just mean the sun-soaked summer skies...

Flowers For Society Seed.One "Black Mud"

Flowers For Society's Seed.One "Black Mud" is one of our standout sneaker releases. The next step in the brand's 7 Gardens Series, the pair arrived in the "Garden of Innocence" drop and features dark shades across its entirety. FFS are renowned for linking the physical with the digital, and in typical fashion, you'll receive one NFT when you grab a pair from the 7 Gardens Series.

New Balance asked us to consider "What if New Balance was the first sneaker on the moon?" for its annual “Grey Day” celebration. If that was or ever is the case, it's a good chance the sneaker in question would be the Fresh Foam X More Trail V3 "Moon Daze" – a runner that wouldn't look out of place on SpaceX's next flight. Another standout 'Grey Day' pick is the highly-anticipated Made In USA 998 – a stunning silhouette meticulously crafted in timeless hits of grey, navy, and light cream.

We love a muted colour scheme and the latest size? exclusive Nike Cortez is a rich, chocolatey champion. Brown supple suede combines with black premium leather Swooshes, creating a palette so indulgent you'd want the silhouette served with a dollop of ice cream.

What else? @luisjumiguel teamed up with Spanish imprint @sneepcrew to paint the brand's Pro Thunder in a "1987 Cracked Blue" palette inspired by his first pair of Air Jordans, while Saucony paired with Brooklyn-based creative @jaetips for a mixed-media reimagining of the Grid Azura 2000. 

If you're into design and spend your time obsessing over typography and whatnot, then Heated Words: Searching for a Mysterious Typeface by Rory McCartney & Charlie Morgan (aka @sofarok) will be right up your street. However, if you're more into eliminating evil, battling beasts, and mastering abilities, you might have been lucky enough to dive into Diablo IV's Server Slam Beta. If you missed out like us, don't fret, it's available in stores now (here's to the 1000s of hours we're all going to sink into it).

While we're on the topic of video games, Link returned in the long-awaited sequel to 2017's The Legend of Zelda: Breath of the Wild. The Legend of Zelda: Tears of the Kingdom finally landed on the Nintendo Switch, and we've been busy exploring Hyrule's sprawling landscapes since. 

One for the Warhammer 40k fans – JoyToy has announced a new, 1/18 scale figure of the Avenging Son himself, Ultramarines Primarch Roboute Guilliman. The lord commander of the Imperium and the ruling Imperial Regent figure stands between 4" to 6" tall, features interchangeable hands and weapon accessories, and pays homage to one of the strongest warriors and most revered chapters in the Warhammer 40k universe. It's set to drop sometime towards the end of October, so get your pre-orders in now.

Air is our film of choice for the month. It's probably obvious a film about Nike kickstarting the Jordan line was going to be our pick, but what a cast and what a story it is. If you haven't watched it yet, grab an Amazon Prime subscription and watch the true tale of how Sonny Vaccaro and Nike swiped basketball rookie Michael Jordan's signature away from Adidas. The best decision the brand ever made? Most likely. 

Lastly, does anyone fancy a speedy new golf cart? Because the Mansory Garia Supersport Golf Cart is a beauty.

Transport yourself back to our REPORTS hub for even more servings of knowledge.