British retailer, size?, launched this article of 180 degree bubble-sporting collaborative brilliance as part of their decade anniversary series - a tenth birthday that saw cross-branding and exclusive packages-a-plenty. Let’s make it clear, this was their NINTH collab of the year!
What made this pair so momentous? Just so downright desirable in the minds of Visi-Air collectors on a global scale?
We’ll keep it brief; size? drew the very DNA from Trip Allen’s 1991 Air Terra ACG trail runner thus welcoming streaks of black, orange and magenta into an already busy kitchen. From here, every cell spanning the 250 solitary units was manipulated in a way that broke necks - REGARDLESS of sneaker fandom affiliation.
For those of us who were fortunate enough to enjoy the immense line-up posed by @sizeofficial throughout 2010, there was one man at the centre of it all - Paul Ruffles. Now Brand Creative Strategist amidst @merrell_1trl climb to street-culture’s newfound peak in trail orientation, @pruffs birthed an exclusive “Air Max” 180 iteration boasting two swings at technological sole-development, littered in speckled detailing.
