In true MORPRIME Industries™ fashion, we’re carrying forward a theme that resonates amidst our beloved sneaker-verse - this time, focussing on ANOTHER @stevensmith silhouette. What’s on our mind? As you’ve already seen above, an incredibly streamlined New Balance has floated to the surface.
Seeing consumer toes for the first time in ‘89, Smith’s hot-stepping 1500 took NB’s mantel as one of, if not the greatest shelf-born product of all time. In fact, his influence didn’t stop there with both 574 AND 997 being extracted from his plethora of signature concoctions - donning over three decades spearheading sleek panel arrangements, moulded ENCAP midsoles and infinite expertly curated ‘N’-broidered colour-combinations.
Have you ever wondered where your Boston brand, MADE IN ENGLAND sneakers derive from? Back in 2017, a rather special iteration of Steven Smith’s 1500 was born as tribute to 35 years sporting MIUK certification. After venturing into British territory, NB pitched-tent in Workington, West Cumbria only to up-sticks and relocate to FLIMBY soon after; a Mecca for footwear fetishisers and aficionados globally.
Boasting OVER 500,000 pairs per YEAR is statistically shaming when considering our limited lab-rat workrate, that’s surpassing half a MILLION premium, shape-perfect sets of pavement-ready units without hesitation. You can understand Boston’s haste in celebrating 35 incredible years!
Behind each sneaker is a story, in similar fashion to intricately crafted tri (and a half)-decade commemorative labels sitting proudly beneath each securely-set tongue.