For some months now, Reebok’s BEATNIK sandal has been at the forefront of leisure footwear, competing on an industrial scale with Clark’s ‘BOSTON’ model and now even CROCS -- a comfortable foam composite initially designed to be donned atop boat decking. But, all we care about today is Reebok’s freshly announced collaboration with wife-and-husband duo STORY mfg.
Who are @storymfg? Well, we’ll start by highlighting their strict working ethos when it comes to manufactings an array of premium products; fashion is a form of social activism, in ensuring their own brand’s practices are as fair and clean as possible perhaps other names will follow suit.
There’s no trace of single-use plastic, all off-cuts are repurposed as either stuffing, lining or even reduced to their preliminary form thus turned into branded labels-cross-hang tags residing within each item regardless of fibre-size. To further sing notes of praise, all collections are not only vegan AND cruelty-free (MUCH like this double-installation of sneakers), but labour is always sourced in-line with sustainable salaries whilst environmentally friendly dying processes (particularly indigo, may we add!) take place in areas whereby waste is utilised by surrounding farmland.
What we’re trying to say is, STORY mfg. acts as a rejuvenating breath of fresh air in an otherwise claustrophobic industry… positivity aside, we must now delve into their REEBOK capsule without further hesitation. Whilst this is a release of equal halves, we felt it best to speak on a silhouette lesser known than street culture’s classic CLUB C.
How’re you feeling about these? Are Beatniks a staple in your wardrobe yet?
