Nike has introduced a lot of things to this sneaker-world we all love and cherish, in fact, their ‘community’ approach to launch products surrounding a self-coined ‘Air Max Day’ is something replicated within reason by a multitude of retailers and fashion houses across our Sneakersphere. You know, like Halloween except with less ghouls... and more spending.
‘Voting Forward’ could take place in stores or at home. Of course, this meant chains would promote their home-grown talent. The likes of London’s Footpatrol promoted their resident Alexandra Hackett — or @Miniswoosh as she is commonly known — regularly throughout the voting process.
Ultimately, Round Two’s co-founder Sean Wotherspoon won with inspiration drawn from OG windbreakers and ‘80s-’90s Nike goodness; focusing on a sustainable ethos held close to the metaphorical heart of vintage platforms.
We were given heaps of corduroy (a MORPRIME favourite), alongside vibrant tones and even a mini-swoosh - a feature that makes being materialistic that little bit more appealing. Nike’s box script was infilled sparing no limitations, filling every inch with splashes of colour in-sync with the sneaker’s multi-layered ‘97 contribution.
