Here is MORPRIME Industries™ PICKS OF THE MONTH: MAY.
Breaking down our first of four extracted lines, we’ll revisit the UltraBOOST 1.0 ‘DNA Collection’ - 2020 was ALL about @adidasoriginals taking a leaf from their own history books, revisiting that string of iconically high-profiled ZX numerical instalments found scattered between wardrobes-cum-car foot-wells globally since Jacques Chassaing’s ZX500 and 800 appeared 1984.
This was a mass of fresh faced UltraBOOST DNA 1.0, draped in colourways inherited on a grand scale to increase Three Stripe’s TORSION-based running stronghold. We were given revamped, reimagined versions of ZX6000, 8000 (Germany’s first ZX to feature TORSION) and 9000 palettes.
Next up, Teddy Santis’ ALD launched their second batch of p550 Basketball Oxfords - a model pulled from 1989’s catalogue of outstanding product. Instead of the core palettes seen toward’s 2020’s close, we were blessed with yellow enveloped green concoctions in tandem with red-cum-navy and respective apparel capsules.
British retailer @sizeofficial has been caught teasing a 550 in their own image - keep your eyes peeled!
We’ll drag ourselves away from footwear for May’s penultimate PICK, immersing those pesky labrats in ANOTHER classically tasteful @baitme collaboration - finding solace in a Galaxy Far, Far Away to present puff-print detailing, USA-made blanks AND comic book inspired illustrations on a single plate. If you didn’t have your blaster at hand until now, be sure to head online or into one of many local flagships. BAIT hit the target with this collection and not for the first time, to paraphrase a certain Obi-Wan Kenobi - ‘in OUR experience, there is no such thing as luck’.
Lastly, let’s keep this brief. When life gives you lemons? They end up in PICKS OF THE MONTH: MAY. Simple!
Disclaimer: not all lemons end up in May’s POTM - just the WMNS Nike Dunk Low ‘Lemon’ seen in slide number five. Please don’t be sour!
