Cutting his teeth in the footwear industry at CREPE CITY, Morgan quickly became co-director, taking the event from its humble beginnings of a handful of sneakerheads in Notting Hill Arts Club to Europe’s largest sneaker convention. Bringing a new and refreshing approach to social content strategy and brand partnerships into the business, Morgan’s impact on both CREPE CITY and the UK sneaker market as a whole cannot be understated.
Today, Morgan operates as a freelance consultant and product photographer, working with brands such as adidas, G-SHOCK, New Balance, Nike and Reebok Classic, helping them to better understand their consumer and their product through his unique insight and ever-growing knowledge base. He is also a regular voice in the media, being called upon for his expertise and on-camera presence to bolster TV, online and print media outputs on the topic.
Morgan's enthusiasm for footwear is infectious. His passion continues to inspire people throughout the UK and beyond to take a genuine interest in the product they are buying and wearing.